Well, I guess we all have heard the news.

Hyram, the "influential" skincare creator is building his own brand partnering with The Inkey List and I have few issues with it.

1. The pretentious brand story
This brand so-called story is to create awareness on social change and environmental consciouness but by creating another brand that will eventually add up in the already overly saturated market, it defeats the purpose. 

2. The white savourism
This brand is trying to provide clean water mission to African continents but well, America itself has this problem. I don't get why Hyram feel the need to suddenly be this one figure to change something that is way out of his concern.

3. The deceiving relationship
If you noticed Hyram's video, he never revealed any other special relationships he had with certain brand like YTTP, TIL etc (he just stated he's an affiliate) and apparently, the YT channel for this brand is made in Sept 2020 but even videos after that date has never had any disclosure from him whenever he talked about TIL. Susan Yara's fiasco all over again.

4. The price
First product is up and it's freaking 30 USD Dollar!!!! Taking from someone who always believe in "affordable" products are enough and can create effective products, Hyram does look ironic here.


All in all, I don't like this launch and will never tried it for myself. How about you? Would love to hear other perspective.

SELFLESS (or selfish) by Hyram?

Recently, Krave Beauty has been hit with several allegations of being unfair towards BIPOC creators and their CEO, Liah Yoo’s involvement in an anti-homosexual church. You can look up posts on the @theholyglosspel IG account for further details. 

As a member/an ally of the LGBTQA+ community and an advocate for BIPOC, this is hurtful considering how my money went to a brand that doesn't even care about the very community that supported them. I decided to stop supporting Krave Beauty.

With that being said, I’m still okay with people supporting the brand. It’s just my preference and the fact that the brand doesn't align with my ethics anymore. 

How about you? What’s your take on the issue?

KRAVE BEAUTY — LGBTQA+ & BIPOC

Skincare industry has been so big for the past few years and honestly, though the ingredients are great, I feel like brands just put these ingredient into each of their products for marketing and not to help their consumers. 

My definition of overrated = being used everywhere without serving any purposes or the purposes will be diminished due to the over-claims

Some overrated ingredients for me:

• Niacinamide
• Hyaluronic Acid
• Squalane
• Centella Asiatica Extracts
• Honey Extracts
• Salicylic Acid

What are yours?

OVERRATED INGREDIENTS?

I am looking back at my collection and I still remember my first product in my life! WHAT'S YOURS?

FIRST SKINCARE PRODUCT?

As we all know, some brands are of course not aligned with our stand and ethics. I don't avoid any brands but I know there are some questionable brands out there; either because of their products or their work ethics. I just want to know what brands are in this kind of category for all of you?

BRANDS TO AVOID?

I do not have any major complaints about this wash-off pack and I thoroughly enjoyed using this product. Such a cosmetically elegant product!

This wash-off pack comes in a plastic tub with a screw cap alongside a spatula in it. I used this product thrice a week in my PM routine right after cleansing. It has several beneficial ingredients like Artemesia Princeps (Mugwort) Extract, Kaolin, and Bentonite. 

Its creamy clay consistency with bits of non-abrasive Mung Beans is so unique that I enjoyed applying this on my face. It does not get dry or messy which is some attributed that I looked for in a wash-off pack. The product has a mild herbal-earthy scent which is not overwhelming and I find myself loving the scent. Efficient-wise, this is one of the wash-off packs that stands out among others in the market. The mask helps to decongest and clarify my skin while the bits help to mildly exfoliate my skin. Once I washed it off, my skin does not experience any tightness, instead, it feels smoother, softer, and plumper. After few uses, I also notice my pore to appear smaller and healthier! With the price of $𝟲.𝟱𝟭 𝗽𝗲𝗿 𝗼𝘂𝗻𝗰𝗲, this mask has everything to offer which makes it much more appealing in the market!

Overall, this wash-off pack has been one of my greatest discoveries this year and if you want to start introducing 𝗔𝗫𝗜𝗦-𝗬’s product in your routine, this might be one of their products to start alongside their new New Skin Resolution Gel Mask.

I have no major complaints about this mask and honestly, I feel like this mask has over-throned their Mugwort Pore Clarifying Wash-Off Pack!

This newly-released gel mask from 𝗔𝗫𝗜𝗦-𝗬 comes in a plastic tub with a screw cap and spatula. I use this mask 2 to 3 times a week in my PM routine. This mask, like any other of their products, has the 6+1+1 formula; 6 ingredients + 1 core ingredient + 1 technology – Heartleaf, Fig, Madecassoside, Mugwort, Allantoin, Yam Root + 2% Niacinamide + Meadow Shield.

The bouncy gel consistency alongside Heartleaf bits is very interesting. It spread so well on the skin and quite easy to wash off.  As for the scent, though it has a herbal scent, it is quite mild and I do not find it to be overwhelming at all. Instead, the scent is one of the reasons why this mask can make me relaxed and calm. This mask has an immediate cooling effect which is very unique on its own. It is non-drying and the bits are non-abrasive at all. It helps to reduce my irritation and heal my inflammation too! Once I wash off this mask, my skin appears to look brighter and clearer. Over time, I can see how this mask helps to uplift my skin complexion and diminishes my dull skin. With a price of $𝟲.𝟴𝟬 𝗽𝗲𝗿 𝗼𝘂𝗻𝗰𝗲, this mask is right in the affordable price range too! Another well-rounded product from 𝗔𝗫𝗜𝗦-𝗬!

Overall, I am in love with this gel mask. It ticks everything on my criteria for a great product and I can see myself purchasing this after I  finished this one. Everyone needs to try this mask as soon as possible!


It can be too light for those with dry skin but since there is no pilling issue, this moisturiser is good enough to be layered. 

Overall, this has been a pretty staple in my current routine due to its simplicity and efficacy. My combination skin totally loves its lightweight yet still-hold-some-sort-of-richness consistency alongside its other performances on the skin, making it appealing for those looking for an all-rounder moisturiser.


I have been waiting for this moisturiser ever since they sent me a small sample of it because I just know that my combination will definitely love it – and honestly, my opinion does not change. The light water-gel consistency has this water-bursting effect upon application, immediately seep into the skin, leaving a beautiful dewy finish. Due to such consistency, you will sense a hint of cooling sensation that feels super nice on the skin as it calms & soothes any sort of irritation, inflammation, redness, or even itchiness. Worry not, this moisturiser, just like the rest of their products, does not have any additional fragrances component, so all good to go for sensitive skin. It has a bunch of humectants which makes this moisturiser a great product to maximize skin hydration, revealing smoother, softer, healthier-looking skin. Over time, you will notice how it alleviate your skin complexion as it subsequently repairs them from the inside so that your skin will have a lesser occurrence of breakouts. The price is affordable enough so I would say, this moisturiser is pretty excellent. 



I could not point out any negatives from this sunscreen. 

Overall, this sunscreen is the embodiment of everything I am looking for in a sunscreen – highly protective, safe, reliable, light yet rich, minimal white cast, affordable and the most exciting part is that it is a product of a local brand. All in all, this lightweight yet rich sunscreen with minimal white cast should be included in your routine now. 



Let us talk about the packaging first – the airless pump – which makes it more hygienic and practical for sunscreen application. The buttery cream consistency spreads effortlessly on the skin without leaving any stickiness or tackiness but is still able to provide a layer of moisturisation to the skin – light yet rich. It leaves a beautiful matte finish, but the most important question is whether it gives a striking white cast or not – and the answer is – no, and even if there is a white cast, it is pretty minimal and almost non-noticeable. The consistency makes it easier to blend and build around uneven skin complexion, which makes this one give a no-pilling issue. This also means that the process of reapplication will be much easier so no more excuses to not reapply your skin. This sunscreen provides a hint of soothing effect alongside intense nourishment & moisturisation which is a bonus point. As for brightening, though the effect on hyperpigmentation is not very much apparent, it has the ability to uplift dull skin, revealing a healthier-looking, more radiant skin. What most important is that this sunscreen protects my skin from turning red or brown under long exposure to sunlight. This sunscreen has a lot to offer and with such a price, this sunscreen is a must in your vanity. 


To be included as my holy grail, one product needs to that have that “wow factors” that will make it much more unique than other products in the market which is the only complaint that I can think of this moisturizer. It is a great product, still, but not a revolutionary one either. 

Overall, despite my thoughts on its appeal power, this super moisturizing cream is still one of the best no-frills, simple, and straightforward that will definitely serve the greatest purpose in a barrier-repairing routine. I would recommend this to those with combination/oily, acne-prone, or sensitive skin. 


I do not even know what to expect from this moisturizer because I thought it would be just another basic one – non-fussy but can be a little bit boring. However, I think this might be a little bit better than the Oat one. It has a very lightweight gel-cream that is rich enough to provide a layer of nourishment and moisturization with no tackiness that will leave an uncomfortable finish. It has no scent so that is a bonus point for sensitive skin. I would say, this has been one of my current go-to for a barrier-repairing routine. The soothing effect is super intense, it helps to minimize my skin redness and itchiness almost immediately – definitely makes my skin feel much more relieved and calmed. The consistency makes it much more appealing as it serves as a protection layer from any more irritants that might damage the skin barrier. It does give a little bit of hydration too, revealing much smoother and softer skin. The price might be higher but since the one-pea size is enough to cover your whole skin, this is indeed an affordable moisturizer.

skinwithbes