this is a gel type cleanser. it doesn't create many foam but the foam itself is very soft to the touch. In terms of cleansing power, it cleanses my really well and i don't feel any tightness and balances the skin's pH level after i wash my face which is nice. this cleanser will not strip your skin dry. this cleanser has natural derived active ingredients (AHA & BHA) which since it's in a form of cleanser, i can't see the benefit of the ingredients well. but it does a good job cleansing my face, which is the most important thing for me.