It gives my brows just the right amount of hold without making them feel crunchy or stiff. The formula is clear and lightweight, and it doesn't leave behind any white flakes or residue, which is a huge plus. What I like is that it holds my shape in place but still keeps my brows looking natural, not overly laminated or glued down. It takes a minute to fully dry, so I usually shape them and give them a little time to set, but once it does, they stay put all day. The spoolie is small enough to get in there and define, which I love. The ingredients are pretty nice, there's vitamin B5, green tea extract, and peptides, which make it feel like it's helping condition my brows over time too. It doesn't have the strongest-hold gel out there, so if you want that super slicked-back laminated look, this might be too light. For an everyday, soft-structured brow, it's perfect. I keep reaching for it because it's easy, clean, and never makes my brows feel dry or crunchy.
