This GENUINELY improved my skin tone. I bought this, along with the toner back in July. It's been just over a month and I just ran out and needed to repurchase. To start with, this cream is a really nice consistency. After applying, my skin is noticably smoother. Even the next morning, my skin is still glowing. I even got some compliments from my friends and sister. I have been telling everyone about it (i'm not one to gate-keep!!). It's really worth the money. I have tried various other products in the range of £50-£250 and this beats them all. Really happy.