This product is the ideal toothpaste if you have sensitive teeth. With ingredients like niacinamide and Hydroxyapatite, this toothpaste whitens and remineralizes your teeth. Flouride-free is what makes it ideal for all types of teeth. Himalaya pink salt is known for its multiple benefits. With a mix of rich minerals to maintain your teeth healthy. Overall, my teeth noticed the change. My teeth started to look healthier and whiter! Within two weeks of trying, this toothpaste is now permanently in my routine. Can be used multiple times daily.