I reach for this product more often during the warmer months because of the watery lightweight gel texture. Upon application, it feels like my skin is well moisturized and nourished, but I find that the hydration was not long-lasting. But I do like the calming properties of this cream due to the mugwort, madecassoside, Vitamin A, vitamin B and beta-carotene, which helps relieve and calm down my skin. IMO the calming and soothing is pretty instant for me, especially where I have an itchy patch.