I find it very hydrating, it is not heavy or waxy. It has a pleasant scent. Don't let the color put you off, it goes on very sheer with a slight tint natural effect. As far as taste, it isn't meant to be eaten but it's understandable how a little could get into your mouth. The lip balm lasts for a while and even after it's gone my lips still feel soft and smooth. My lips and this lip balm is really made for each other! I will definitely continue to purchase this one.