I find the bubble effect of this product interesting. It makes a great difference whenever I wash my face as I feel like it gets and takes away all the dirt that my skin has. When you put water, it creates a soft foam that cleanses my skin well. I genuinely love the ingredients that this product has which helps with skin calming, moisturizing, and sebum control. It's very gentle and very moisturizing so I also used this as my morning wash.