This serum has a liquid yellowish concistency, when you applied on the skin, feels a bit like oil. But absorbs quickly into the skin and doesn't feel greasy. I love the scent, it has a herbal and medicine scent. The moisturization level is not that high I wouldn't recommend this if you were looking for a moisturising serum. But I do love this product so much even though it's not really moisturising for my dry skin. Immediately calms down the irritation and redness. This is more like a calming serum to soothe irritation and also great if you have acne scars and blemishes then highly recommended to try it out.