First of all, I'm always skeptical when a brand marks their cleansing product as a leave-on or no-rinse. Make-up, sunscreen and all the dirt that get collected on your face throughout the day don't magically disappear when you use a no-rinse cleanser. Do they really expect me to continue on with my skincare while still having black panda eyes from my make-up?
Second, it is not a good make-up remover when you need to cleanse your eyes 2-3 times because the mascara won't come off. Also not a good cleanser in general because it gets absorbed into the skin after a few seconds.