Having cracked lips, bleeding often cause one difficult to smile or eat. I had it before and i know the feeling. Seeing so many clinician but non of the cream helps. Till my friend introduce me QV range of product, i started to fall in love. I often think lips balm will make a guy look famine, but not till you try this. It’s very moisturize, and slightly oily but absorb fast. Suitable for both male and female. I started to apply a thin layer as my lips cracked and bleed, but after few days i found my lips recovered and i applied a thick layer at night. I’m surprise the next day, miracle happen as my lips so juicy and sexy.haha