It promises to be mild and moisturizing, while calming the skin. It’s gentle formula also helps enhance the skin’s natural moisture barrier thanks to the ingredient Madecassoside. Now I liked this for how gentle and non stripping it was. The foam wash is fine and spread like milk foam. My face feels fresh after a cleanse, but it is gentle to the point where I actually began to need quite a bit exfoliation after a week of use – this isn’t normal for me! I use the foam wash twice a day and I haven’t experienced any irritation even on my sensitive days!