I’ve repurchased this about three times and each time I’m unable to really pinpoint what I like about it but the fact remains that whenever my skin acts up or reacts, I know for sure that this won’t harm my skin. It’s gentle and for me, the trick is to make sure that my hands are slightly wet so that the gel spreads easier on the face. It won’t remove makeup despite that it says on the packaging but I do enjoy using this in the shower as my second cleanse and I’ve got a bottle in the cabinet always just in case!