New Fair & Lovely Advanced Multivitamin™ targets the same fairness problems as 5 EXPERT FAIRNESS TREATMENTS.
Claims 🧐
LASER like precision on skin marks
FACE POLISH like targeting of skin tan
FACE PEEL like targeting of dullness
ANTIOXIDANT lightening action on dark circles
VITAMIN MASK lightening of skin color
Fair and lovely is a very old brand which started selling its products before 1980. Since the beginning, their advertisements have been very misleading. They advertise it as a fairness cream all over the media. Remember seeing on TV how a dusky skin tone girl does not get a job but as soon as she puts Fair and Lovely, she becomes fair (I think plastic surgery 😛 ) and then she gets the job. They have specially been using Airhostess as their model. But let me tell you dear friends, even dusky skin tone girls are amazing air hostess. I have seen so many amazing sweet air crew members who looked so beautiful with amazing polite behaviour and most of them had dusky skin tone. Its not the skin, but it is the inner beauty which makes us beautiful.
This cream comes in a tube packaging with a pink cap. The front is pretty much plain. The back side has all information. They say it does not contain any harmful chemicals or bleach and that is a good thing. However, the ingredient list looks full or ingredients which sound greek and latin to me.
The cream has a soft texture with a classic fair and lovely aroma. The smell is like a cosmetic with some florals in it. I got this cream mainly to see if it really worked. I have a dusky skin tone. I recently got a lot tanned, so I though may be i’ll try and see if this can remove my skin tan. By skin is more like combination skin with more on the oily side.
It kind of gives a matte effect on the face for an hour after application. But after that, it does not control the oil specially on the upper lips and nose. My room mate who has a dry skin type tried this cream, according to her this didn’t give enough moisturisation on the face. So it is better for oily skin beauties as compared to dry skin beauties. This also makes the skin quite soft to touch.
However the fairness claims are False. It did not give me any fairness and did not cause any better tan removal. I think the “fairness” is due to the brightening effect of the white cast on the face and the matte effect which does not make me look oily. So it is basically putting a layer on the face and not causing actual fairness of the skin.
It works good as a normal moisturising cream but needs more massaging on the face than normal creams. It does not absorb very well on the skin. It keeps my skin moisturised for 6-7 hours. Overall, the fairness (brightening due to the white elements) lasts only as long as we have it on our skin. Don’t expect to become Snow White from Jasmine like they show on TV.
