This smell brought me back to my younger days in the sun, reminiscent of days at the pool or beach when my mom would bust out the sunscreen with that absolutely classic coconut scent to it π₯₯, yes that is the well known scent attributed to SunBum. This is probably the only sunscreen scent I do not mind as it is just so nostalgic for me. It screams, YES, I AM WEARING SUNSCREEN, I CARE ABOUT MY SKIN, & if those around you were not sure, they will be the second they catch that iconic whiff. It takes some blending in but eventually you can rub that whitecast away. That being said, if you want something subtle this is not it.