Packaging: Tube. Clear tube so you can see the product inside. btw I like it because the hole for the product to come out is small, so you don't waste product, don't worry too much about it // Texture: not super gel, still tends to be thick. the color is clear. // Effectiveness: Super effective in my opinion, micellar gel (Fyi i don't used to much makeup for everyday). According to the instructions, apply when the face is still dry. like first cleanser, yes. I really like that it contains cica which makes it cool when you put it on your face. I love the facial massage using this. After rinsing, my face is really clean, doesn't make it tight or dry, super comfortable, soft and smooth but still hydrating. my fav so far // Value For Money: i would say, it's worth it, yes, the size is also big with the priority. I recommend this