It has milky, runny texture which fairly thick but easy to spread. Texture might lie! I looooove the cooling effect, it feels good, unlike the cooling effect from Keep Cool sunscreen, that one feels tricky to me, almost feels like irritation but not irritation lol. It takes some times to absorb which is again, fine to me. Just have to continue rub it in. Doesnt turn my face horribly greasy over time, which is great! It leaves a dewy finish but when touching my face, there's a slight greasiness, which is expected.