It failed the mascara test. Yes, I usually based the effectiveness on whether my mascara can be totally removed and how my skin feels after the double cleanse.
In my video, I took about 2 mins to complete rubbing in the balm but it still didn't remove my super duper waterproof mascara. The eye liner took a long time to come off as well. In real life, the average person wouldn't be spending 2 mins to remove their makeup. So I'm usually left with specks of mascara on my lashes and they would flake off and get into my π. Very nuisance! π‘ Also, my skin sometimes feel very tight and dry if I use too much balm. Due to the thick consistency, I have to use more of the balm so I don't tug at my skin too much.
Not recommended for those who puts make up on a regular basis.