100% natural, this lip balm has the most adorable packaging. Perfectly compact to fit in your purse or bag. It has a non-sticky wax-like texture with a delicious fruity scent. Many people I've come across don't find this lip balm moisturizing at all but I do. They find their sensitive to this formula. It dries and cracks their lips but it doesn't do that for mine and I've been using EOS lip balms for years and it's the only lip balm I'll use. I have the scent "Summer Fruit".