This product gives off a cooling effect to the lips when applied, but is not altogether too overwhelming to the lips. It's also a very good option to those who are prone to have chapped lips, because I've noticed how immediate it is for my lips to be moisturized for longer durations which I did not encounter from some lip balms I've used along the way. The plus factor of this lip balm is that it has SPF15 which is an important factor that I've considered with how high the temperature has become in our country.