I love the slim packaging which makes it easy to hold, the applicator has a metal ball that maintains a cool temperature to effectively treat swelling and promote circulation. The texture is a serum like texture that absorbs nicely into my skin. I honestly can't wait to see the end results from using this treatment. There's many other brands that claimed to work but after using for months you don't see results so I'm really excited as it's been less that a week and I can already see results from this Chocchoc wrinkle treatment!