Why I love it? I love it 100% because its ingredients free of dyes, fragrance, masking fragrance, lanolin. parabens and firmaldehyde releasers make the product more natural, less harmful to the skin and safe to use for dry, irritated or sensitive skin. It does not have the chemicals of the regular and famous creams that do damage. It does not clig pores and is gentle. The skin absorbs it very well and creates a barrier that prevents you from losing moisture from your skin. Excellent for skin with eczema and super dry!