Honestly what appeals to me is the fact that it contains coenzyme Q-10. Best known as a moisturizing agent. On first application, it doesn't dry my skin (retinol known to cause dryness) which means it has the lowest concentration of retinol, which is a good thing for those who wants to include this in their skincare. Gentle formulation with a bit of fragrance.
Love the simple, clean packaging.
and most importantly it has Halal certification. Its muslim-friendly.
Although its a gel, and maybe because of its thick consistency, I had to wait a bit for it to dry out before I can apply anything else. Other than that, effects are not that visible within the usage of one tube.
Most of the products for this brand doesn't seal their products which is quite a shame. This too.
