This is a really gentle clay mask, wasn’t too harsh or drying for my skin. The texture is smooth and creamy and it felt really nice brushing it onto my skin. Has a slight cooling effect to it as well. No fragrance that I could detect, just a light natural smell. Directions say to leave it on for 10-15 minutes and it does dry down completely within that time. It was easy to wash off with a face cloud and left my skin feeling smooth and clean. Also reduced the redness in my cheeks.