Finding fully vegan cruelty free skincare can be tricky even now still so the Vegan by Happy skin ranges are an absolute find. The texture of the serum is great, it goes such a long way ( i find i need 2 sometimes 3 small presses of the pump to cover my face and neck i like that i dont have to be taking a pippette out of a bottle introducing it to the environment and putting it back un the bottle so the product lasts longer as no external bacteria enters. ( bonus point there) i have been using this botltle for 5 months. That is an incredibly long time. Impressively so.