It's comes out like a serum yet it's very liquidy, might as well be water consistency. Was a little tricky to navigate at first. More meant as a spot treatment but I use it all over right after my toner, so getting it from bottle to face feels like an Olympic race if you don't use something to apply it. However, I prefer to go in with my hands anyway. Might recommend adding to a moisturizer. Really really love this product tho