The name of this is It's Only Natural Eyeshadow Palette and it's new from Bellapierre Cosmetics , I love the neutral shades! Three of the six colors are matte and three are shimmering, metallic shades . I apply primer before applying and this eye shadow has staying power. This brand is the maker of high-quality makeup and it definitely shows in the quality ,durability and lasting effect . It's ainimal and cruelty free and both of which are important to me This palette is a complete steal at the price of $24.99!