I like to dispense around 3 pumps and massage it gently on my face. I also love how it gives a soft and high density bubble foam which makes it easy for me to cleanse the skin with minimal irritation from friction and rubbing the skin. I wouldn’t say that my face feels really moisturized after but it certainly does not dry out my skin which is what I look for in a cleanser. Overall, I love the formula of this product, I find it gentle and mild for my sensitive skin while leaving my skin feel clean.