The Maybelline Superstay Vinyl Ink lives up to it's name. It has great staying power and I love the available shades. If you're looking for a lipstick that lasts all day, this is the one for you!...The packaging of this product is great, and I find it unique that you need to shake it before use. The color goes on easily and looks really pretty on. By far the best long-wear lip color I have ever used! Once applied it's there for the day! No transfer or loss of color while you eat, drink, sweat, kiss..NOTHING! It stays on so long that it takes a makeup wipe AND micellar water to removeππππ―