Pacifica is one of my facortie brands; not only do they make clean, vegan and cruelty-free products but they create affordable products. I think they use top tier ingredients and science to make the most effective products. I cant even chose favorites with this brand because i love so many of their products.
This is my pick for a gentle , effective and affordable retinol. This is a granactive retinol which is proven to be more effective and gentle than regular retinol. This doesn't make my skin dry or sensitive. I want to mention this does have the scent of jasmine but its subtle i mostly smell the retinol when i sniff it. I recommend this for all skin types even sensitive skin babes. I love this and use it nightly.