I’m definitely an outlier base and the other reviews but I adore the natural glow firming daily moisturizer- medium to deep skin tone. I am very hesitant to use self tanners as I have a tendancy to turn orange being that I am pretty fair. This, however, goes on beautifully and gradually builds up and gives me a nice natural tan look. I apply it every couple of days on my legs come early spring when I may be found in shorts from time to time. The scent is also extremely pleasant, and not overwhelming as many self tanners can be. I do feel the hydration aspect, however, is not a deep moisturizer, so do not expect that.