The texture of this product is amazing. It is so smooth and glides on with ease. Also, it doesn’t leave behind a greasy/oily feeling like some other products do. I happen to really love the smell of this one too. The sweet smell of strawberries makes my mouth water before i put it on. It provides long lasting protection and moisture for your lips which is crucial for me in the winter. Would definitely recommend this to anyone experiencing dry or chapped lips or just wanting to add some protection to their lips as a preventative measure.