So initially I was a little concerned because I usually use 2 boxes of color but 1 did the job just perfectly…possibly because I had a somewhat similar color previously but it was badly fading. So the most amazing thing is I liked the smell of this hair color, I can’t even believe I just said that. But, it’s true, it actually smells nice. The directions are clear and easy to understand and follow. Mixng the color is 2 steps, easy peasy. The application was so easy and the conditioner that is included left my hair nice and soft. I will absolutely be changing over to Clairol Natural Instincts, and the best part is I LOVE this color.