This is the first brow gel I’ve ever tried, so I have nothing else to compare it to, but I do really like it! I have pretty full brows already so I just use the clear color to help keep them tamed and in place all day. It definitely does keep my brows in place all day but doesn’t make them feel sticky or crusty. I’ve experienced no flaking, no white residue in brows. The tube and spoolie are convenient and easy to use. No funky makeup smell, no irritation.