This feels more like a jelly than an oil tbh. There's something different in this formulation, or I should say it's just colour theory, that the same shade differs from person to person.
On application, it's got a cooling sensation as it's got menthol as it's ingredient, as told by @emily , it's like you just had a mint. The colour gets intensified after a few minutes of application.
The cooling effect remains for 30-45 mins, and the glossiness goes after you rest something. The tint remains for good 3-5 hrs. It won't last all day, as claimed by many.
These could be alternate with Korean Lip tints which are much cheaper, but those one are not it's dupes!
If you wanna experience this, give it a shot and if not Korean makeup lip stains/serums are good alternative, not dupes, I would say. For me, the Peripera Ink Serum is close alternative
