Right off the bat I checked if it was fragranced and it’s not! That’s a big plus for me bc my skin is sensitive. The consistency is very nice, it’s thick and you can feel how moisturizing it is just on your finger tips. I love that it can be used as a mask or as your moisturizer, I’ve tried it for both. When using it as a moisturizer it really seeps into your skin, making it super hydrated and plump, adding to that, when using as a mask it really adds that extra hydration and it left my skin SO smooth and I feel my texture was helped a lot too. Super easy to apply and rinse off or keep on! 10/10 love it and it has replaced my AM moisturizer 🥰