I put on a genourous layer all over my face when i feel my skin needs a pick-me-up, it smells like i have walked into a spa and immediately i feel relaxed. I try to get the most out of the mask so i will spritz my face with a natural rose water every so often to keep it activated, and so it doesnt dry as quickly. Its reccomended to wash off after 20 min but i do find it dries within 15 min for me. After removal, my skin feels nourished and lifted. I do love this product and highly reccomend it to all skin types.