š· Amazing at holding curl
š· Lengthening fibers
š· Very waterproof
š· Curved wand great at shaping lashes
š· Multiple shades, Jet Black is VERY black
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I've been repurchasing this mascara for 7 years and it's still my absolute favorite. I have very thin and short lashes that stick straight out, and ever since trying this mascara I've never even looked in the direction of a western mascara again. This mascara holds a curl ALL day. It will droop a bit if you have a hardcore cry, but it'll still be stuck on there and the color won't streak down your face. The formula and the wand are just the best I've ever tried- they perfectly seperate and add volume to my lashes while the fibers in it add SO much length. The wand is thin and not too big, and it has a slight curve that make it easy to further curl the lashes. The "Jet Black" shade is VERY black and looks beautiful. It never feels too heavy or crunchy on my lashes. In the photo I attached, I'm wearing nothing but this mascara alone!
š Not entirely smudge-proof (possibly a recent formula change?)
š Formula is very wet/can be messy
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In the past I would've rated this 5 stars, but lately I've been struggling with this mascara smudging on me. I have to make sure to powder a lot around my eyes and use a clear "sealing" mascara on top, and even then it still smudges a little bit now and then. I think there may have been a recent formula change, maybe when they changed the name to "Long and Up"? Unsure, but for me, it's still worth it to deal with for the amazing way it makes my lashes look. The only other flaws are that the writing on the tube rubs off easily, and the price has been steadily rising with online retailers for the past few years. I often hear people complain that this mascara is too difficult to remove, but my cheap makeup remover from Up&Up melts it right off!
