This is a Specialist collagen day cream that effectively targets all the ageing signs that are linked to collagen loss. With age, collagen naturally decreases leading to our skin showing multiple signs of ageing. LiftActiv Collagen Specialist moisturiser boosts the skin’s collagen production and fights ageing signs. After the first weeks use I noticed my fine lines looking smoother, and my skin tone being more even. It feels luxurious to apply as it is soft, with a velvety touch formula that instantly smoothes my skin.