Serum or moisturizer? For you, can do both. How to use as a serum on to your face & neck.As a moisturizer Cleansed, toned skin, use 2 or 3 pumps across the entire face &neck. Love the texture of this serum moisturizer. It really absorbs well on my dry skin. Very lightweight & fragrance free . Apply after honey cream & they both are literally the best combo ever. Love this new partner for dry skin.good for all skin types too.