The texture of the lip matte is creamy and it glides easily on my lips. It dries quite fast and it is comfortable on my lips. Pigmentation is good and I used 2 layers to get to my preferred richness. I would say that the longevity of this lip matte is depends on how long you can go without eating. It does wear off after eating but it does not transfer if you were to drink. I personally don't mind reapplication, so that doesn't bother me much. I also like the fact that this lip matte is lightweight on my lips, doesn't make my lips feel dry.