Finally decided to pick up one of these to try since I love the Tower 28 lip jellies so much. I bought the shade Shake. This is a sheer pink shade that’s not too pink or bright but leaves a nice wash of natural looking color on the lips. The balm itself is smooth and comfortable on the lips, but like with any other similar balm, doesn’t have lasting power. I do have to reapply often, but it does feel really nourishing on the lips. Like my lips are soaking it all in instead of it just sitting on top of my lips like some balms do. I do also appreciate that it’s fragrance free and taste free. The packaging is also cute. Overall, a really nice tinted balm.