Apply an appropriate amount of the product to the dry face . After the bubbles appears , massage the skin lightly for 1-2 minutes. Then rinse with warm water.for man when they shaving, use a ILSO bubble Cleaner instead of Shaving foam. Apply thickly to the shaved areas and Create a bubble. Than you can start shaving. This is very impressive cleanser. My face felt so clean! The combination of this cleanser with my moisturizing product was perfect it.