I have natural, silky, soft, straight, fine hair that lacks volume and post-partum hair loss hasn't been helping it. I've been using the rootist line of products for couple of weeks and feel the difference in the amount of hair loss. I use the rootist strength concentrated shampoo sometimes after using the pre-shampoo scalp clarifying rinse and sometimes directly. I really like the fact that this is concentrated shampoo- that means you use only half of what you normally use for other shampoos. It lathers up really well despite using a little. This shampoo is made for all hair types and textures–especially weak and damaged hair–and is also suitable for chemically-treated and color-treated hair. After using this shampoo in conjunction with other rootist products, I do feel my hair is healthier and happier.
I also like the fact that the shampoo bottle is made of aluminum and is easily recyclable- indicating that the brand does value environmental sustainability.