This hair mask easily melts into hair and spreads well with little effort, it's also creamy and smooth textured.I love the smell of this product, it's a flowery and natural smelling scent.I love that it's powered by plant protein and argan oil and doesn't contain any nasty ingredients like parabens, Phthlates, SLES, MIT/MCIT, Mineral oil, nanoparticles, triclosan, BHT, BHA, Gluten, PEGs, petrolatum,triclocarban,benzophenone, or oxybenzone.Its also vegan, GMO free, and cruelty free which is a huge plus.Its jar is made from recycled material and is 100% recyclable.I love natural based products that are eco-friendly.Another great benefit is that it's very affordable and a jar lasts me at least 2 months (washing 2-3 times weekly,using as replacement for conditioner).