The Rootist Strengthen Shampoo not only left my hair impeccably clean but also enhanced its texture. I've noticed my hair is now more manageable, making styling a breeze- so much so that the “after” picture I included was the result of a simple five minute blow-dry! Typically it takes at least 20 minutes and a flat iron to get my hair to look like that. I love this shampoo because it not only leaves my hair impeccably clean but also makes it healthier, shinier, and more manageable. My dry, frizzy hair is very damaged from years of dying it blonde and using the flatiron, so I really like that this shampoo not only cleans my hair, but also helps it retain moisture and natural oils. I recommend this for anyone looking for a shampoo that will thoroughly clean their hair but not strip it down and leave it feeling dry.