I am using The Face Shop Rice Water Bright Vegan Serum twice daily after cleansing and toning and before moisturizing. My skin is dry and sensitive, and this serum is so gentle, I never have any irritation or rashes. After using this serum, my skin is very soft, calm, hydrated, and moisturized, with a pretty radiant glow. My face looks healthier, brighter, and like after the vacation. The formula is very lightweight, it absorbs quickly, non-sticky, and non-greasy. It is perfect under makeup, I never experienced any peeling. I also appreciate it is vegan, without sulfates, parabens, phthalates, synthetic fragrances, synthetic dyes, mineral oil, and PEGs. For this price point, it is probably the best option on the market.