Aveeno Positively Radiant Brightening Facial Cleanser chief aim is to brighten dull skin and improve the texture and tone of one’s skin. After a week of using this cleanser both day and night, I have noticed an increase in my skin’s brightness. It has my skin with a glowing dewy look and it did not dry out my skin barrier. I am a mature woman and some cleansers strip my skin of the little moisture that I do have but this did not! It has my skin feeling so clean and soft to the touch. I can’t wait to see the continued results I will see in the future from using this cleanser. This was my first time using an Aveeno face wash and it definitely wont be the last. The smell is amazing and I love the way it lathers even without using water when I apply it to my skin. I have found what works for me and will be recommending this product to my peers. I can’t believe it is so reasonably priced!