This product comes in an innovative tube with a built in spatula for spreading the mask on your face,which I really like. The product itself has a very thick almost glue like texture that would be very hard to spread and apply without the built in applicator. After applying this to my face I let it completely dry for about 35.mins then proceeded to peel the product off of my face. I noticed an immediate improvement in my skin's clarity,tone,hydration and my face actually appeared to be lifted,which completely surprised me. This is definitely a product that I will definitely repurchase and would highly recommend.