Color Wow Extra Strength Dream Coat Ultra-Moisturizing Anti-frizz Treatment is a must if you live in areas such as the South where the humidity level is high at times. I have curly hair but I love to straighten my hair at least once a month but due to the humidity where I live my hair only last a day of being straight. However, with Wow's Dream Coat applied my hair lasted for 5 days and that's only because I work out and I must wash my hair often. My strands were very smooth, soft, silky, and I had no frizz. My hair was smooth and pretty straight after blow drying it; therefore, it didn't take me long to flat iron my hair, which is a plus! I highly recommend this product to do your own silk press at home to deliver beautiful results. #GiftedbyColorWowandSkeepersUS